UX & UI Designer
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Restoring financial health with artificial intelligence

As part of my design studies, we initiated a collaboration with Danske Bank (Denmark's leading bank) to show new possibilities through design. Our project focused on an artificially intelligent bank assistant that would assist users in their everyday economy. Kind of like Siri, but just useful.

The problem.

Making private economy present and comprehensible in people’s everyday lives.


Identifying user pains




With 300 submissions from our questionnaire, we learned that a group of people (mostly young) was not satisfied with their financial habits. The same group did not know the amount of money they spent last week, and they did not know their current account balance.

Interviewing Emma (27) and Nanna (24) gave us better insights into their purchase habits and personal economy. For instance, Nanna enjoys spending money, but often she regrets her purchases later when she realizes she's in deficit. And, apparently she finds it uncomfortable to check out account balance.



We brainstorm and write down as many ideas as possible on post-its. This can be anything from features to services. With convergent thinking, the focus is quantity. And then, we discuss which ideas are the best based on our constraints from research findings, what is possible, and what is innovative (to please our client: Danske Bank). With divergent thinking, the focus is quality.


Affordable Experiences

Based on your financial habits, this app inspires affordable experiences.

Credits to Sari Lin Pallesen for the drawing.

AI Bank Assistant

A personal digital assistant that helps you with anything related to your economy and purchases.

Timeline Overview

A timeline that provides a digital overview of economic changes.

Credits to Esben Thanning Dahl for the drawing.


User Testing

As we chose the artificially intelligent bank assistant, we conducted prototyping test sessions on two users separately.

For the session, we made-up several scenarios in relation to finance and asked our participants to react on these through their new artificially intelligent personal assistant. They would do so by simply messaging a phone number. In reality, as they are conversing with the assistant, me and team-mate sit on the other end and reply as if we were our conceptualized bank assistant.


Feedback from Danske Bank

During the design course, we presented our progress to Danske Bank. They come and share their honest opinions about our projects. What do they like, and what do they not. Anything from our methods to our ideas is criticized.

We also had a day where professors, alumni, student peers and Danske Bank employees would participate in a day where design groups would pitch their ideas.


Top grade ⭐️

When we are all done working on the project, we have three weeks to create a thesis and write an academic paper about the project, individually.

To summarize, the paper argued that one-size-fits-all methodology does not fit into any design processes. Instead, designers have to reflect—individually and in collaboration—in order to achieve a more lucrative design solution.

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