With 300 submissions from our questionnaire, we learned that a group of people (mostly young) was not satisfied with their financial habits. The same group did not know the amount of money they spent last week, and they did not know their current account balance.
Interviewing Emma (27) and Nanna (24) gave us better insights into their purchase habits and personal economy. For instance, Nanna enjoys spending money, but often she regrets her purchases later when she realizes she's in deficit. And, apparently she finds it uncomfortable to check out account balance.